Okay, sometimes I feel like the giant wet blanket of the group, but honestly I don't see the appeal of animating my page turns. That's not to say you shouldn't do it, or advocate it, but speaking solely for myself, it seems like a useless gimmick. When I think about my own ebook reading experience, I think I'd prefer to have my pages snap onscreen one after the other, without having to drag my cursor to the edge, grab, and drag back to watch a special effect every time I turn a page. Even just watching the animation play every time I press the "Page down" key seems like an unnecessary waste of time.
I'm probably among the oldest of the old school here. I have literally thousands of books. To me, they're an information delivery device, and presently they have some advantages over ebooks, and some disadvantages. I don't count the visual experience of seeing pages turn among the advantages.
When cars first became available, they were thought of as replacements for horse-drawn carriages. When movies first became available, they were thought of as replacements for plays presented onstage. If you look at a lot of old silent movies, you can see how they remained faithful to that vision -- single camera, locked into position like a patron in a reserved seat... It took some time to leave the old paradigm behind, and explore what the new technology could really do. Multiple cameras. Shooting on location. Close ups. Moving point of view. CGI.
I'd rather get new features that do things the old paradigm couldn't do. Footnotes and references that pop up when I hover the mouse over them, rather than requiring me to flip to the back of the book to read the note, then return to the page I'm reading, for instance. Seeing a page roll over? Pfffft. Pass.
I don't think it's a brawl, it's a discussion. I don't mean to hurt anybody's feelings, or to imply that you're wrong to be excited about something, but simply to explain that I have a different opinion.